Role of social responsibility comprehemsion in placement of quality fact at business, a case study in Gaziantep

ABSTRACT ROLE OF SOCIAL RESPONSIBILITY COMPREHENSION IN PLACEMENT OF QUALITY FACT AT BUSINESS, A CASE STUDY IN GAZİANTEP ÖZGÜL, Taner M. A. Thesis, Department of Business Administration Supervisor : Asst. Prof. Mehmet TEKİNKUŞ Dec, 2004, 127 pages In last years, it was seen that management of business efficiently and payment of taxes honestly and in time and execution of employer-employee relationships positively and satisfaction of customers are not sufficient. Today, also there are a big changes on the philosophy of the business. The relationships of the business, commercial or noncommercial, with the society they have are becoming more important than their relationship with their consumers. Because the business are operating and active in a specified society, they should fulfill their obligations and responsibilities of that society. The society is putting pressure on the business regarding to their responsibilities and this pressure is increasing gradually. Although, the quality of the goods or services produced by business are proportional with the social responsibilities of business. Demand of society and people for goods and service in high quality is resulting on business as social pressure and business are fulfilling their social obligation and responsibilities by producing goods and services in higher qualities. In our thesis, firstly, definition of social responsibility, its historical development, various social responsibility theories and social responsibility fields, role of management and directors on fulfilling the social responsibilities, quality concept, relation between quality and social responsibility and finally role of social responsibility approach on placing of quality fact at business will be explained. mIn this study, finally, role of social responsibility approach and conception and placement of quality fact at business will be investigated and researched. After evaluation, comprehension of role of social responsibility approach and placement of quality fact at business with given advices and suggestions is aimed. Keywords : Social Responsibility, Quality, Ethics. Science Code : İŞLT 590 IV