A study on creative thinking that is utilized as competitive advantage in the organizations

The objective of this study is to emphasize the importance creative thinking in the organizations especially service sector that has strong competitive. With this aim a research is made in the public bank that TC. Ziraat Bank.The competitive have started to proceed as the result of globalization. Organizations rapidly can obtain knowledge about the rivals? idea and their services and the expectation of customers thanks to communication technology. For this reason to obtain competitive advantage has get difficult to organization.In this study there are three chapters. The initial two chapters are consist of theoretical knowledge related to thesis. The final chapter contains the practical research connected with the subject of thesis.The main conclusion reached is that creative thinking is an important factor to obtain competitive advantage for organizations.Key words; creative thinking, competitive advantage, globalization, organizational culture, organizational communication, training.