Motion graphic application in the promotional video of Isparta University of Applied Sciences

Acceleration in technology brought together with it different opportunities by positively affecting different art forms and disciplines. While this situation enabled realization of procedures that were impossible to achieve with traditional methods, it also caused some methods to disappear. This digital movement that has taken place paves the way for a mass interaction by offering the target audience different medias based on the need for communication. This situation brings together with it the need and dependency on screens. Even though platforms that fall under social media are aimed at personal use, they are also open for corporate use. It is apparent that many institutions, especially universities, have taken their place on social media platforms. The visual age that we live in have also contributed to promotion and marketing areas with the opportunities and medias that emerged thanks to digital advancements. The motion graphic technique that emerged by incorporating the poster with its promotional and informational function and the video with its visual means and ability to capture target audience has become the new means of visual and effective expression. Within the scope of this research, the motion graphic technique that added visual expression a different point of view and the usage of this technique in promotional videos of universities for publicity purpose was analyzed. In addition, within the scope of this research, the promotional video of Isparta University of Applied Sciences was also prepared using the graphic motion technique in order to set an example for university promotions. Within the scope of literature review with general survey model and the research the prepared application video was created. Furthermore, the prepared promotional video was evaluated with a survery in terms of its form of address to target audience, eloquence, visual means and its efficiency in promotion. In light of data obtained, it was concluded that motion graphic technique is a technique that can be used for university promotional videos.