İstanbul'da hostellerde kalan müşterilere anket analizi kullanarak kültürel destinasyon marka değeri üzerine araştırma

Generally, when referring to destination brand equity, four dimensions are taken into consideration: awareness, associations, perceived quality and loyalty. This research includes a fifth dimension: cultural brand assets. The suggested model, centered on cultural destination brand equity, was tested from the view of international tourists staying in hostels in Istanbul. This research examines the relationship between enduring travel involvement and dimensions of customer based brand equity for tourism destination. Moreover, relationship between future behaviors and consumer satisfaction were examined. Keywords: Enduring Travel Involvement, Destination Brand Equity, Place branding,Customer based brand equity, Dimensions of Customer based brand equity, Overall Brand Equity, Future Behaviors, and Consumer Satisfaction.