Analysis of the perception of corporate reputation of İstanbul Forest Region Directorate by customers purchasing wood raw material

In this study, it has been investigated how some external stakeholders evaluate the external reputation of Istanbul Regional Directorate of Forestry. The external stakeholders identified within the scope of the study are the customers who purchase wood raw materials, the enterprises that are in contact with the forest administration with permission / easement procedures, private forestry bureaus, cafes for recreation purposes, picnic area and some public institutions and forest villages. Within the scope of the research, face-to-face surveys were conducted to the external stakeholders in relation to the Istanbul Regional Directorate of Forestry and 10 state forest enterprises. Within the scope of the study, 512 external stakeholders were reached. As a result of the study, it was determined that 71.5% of the participants had positive thoughts about Istanbul Regional Directorate of Forestry. As the age and education levels of the participants increased, they were better acquainted with the Istanbul Regional Directorate of Forestry, they had higher positive opinions about the Istanbul Regional Directorate of Forestry and their expectations about the Istanbul Regional Directorate of Forestry increased. It has been determined that the quality of products and services offered by Istanbul Regional Directorate of Forestry has an effect of 80.7% on corporate reputation. Among the dimensions of corporate reputation created for the Istanbul Regional Directorate of Forestry, "the reputation of the Institution", "adherence to agreements and agreements", "being an institution specialized in its field", "being clean and tidy "and "giving importance to protecting natural life" are the most preferred judgments. "Being an institution that people care about, "Recognizing and evaluating sector opportunities", "Creating new job opportunities" and "Important relations of public relations in the institution" are the least preferred judgments.