Determining the opportunities created by social media to women entrepreneurs: A case of Adana city

As in many countries in the world based on the progress taking place in Turkey, especially in the field of technology formed the new business environment. Thanks to technological developments, businesses have promoted, marketed and sold their goods and services in digital media as well as traditional channels. Especially, entrepreneurship activities carried out through social media channels have increased quantitatively in recent years. In this context, this study was designed to determine the opinions and thoughts of women engaged in entrepreneurship activities through these social media channels. The study was completed with 261 women entrepreneurs operating as the main center in Adana and agreeing to participate voluntarily. The data obtained were made through the SPSS 20.0 program. In addition to demographic and descriptive statistical analyzes, multiple regression analyzes were applied for reliability and validity analyzes and testing of hypotheses. When the results of the analyzes are analyzed, it was revealed that work life balance and product improvement & development affect the perceived interventional opportunity.