The impact on the target audience using posters of female visual

In the study, the participants' opinions regarding analysis on the impact of female posters after 1980 period on the the target audience have been identified. And the participants' opinions were investigated to see whether they varies according to factors such as age , gender, marital status and education level or not. The aim of the study is to investigate the the impact of woman posters after 1980 period on the the target audience. Before starting the research surveys definition of communication , definition of the design , the components of the communication , the definition of posters , the history of posters and development of the posters in our country has been dealt with and these terms form the basis of the research.In this study, the posters themed 'woman' in our country from 1980 to today is aimed to be investigated in terms of visual communication. Which is considered a mainstay of visual communication design " bills " were examined in terms of visual communication design .After showing exemplary woman banners to the target audience , a 14-point opinion poll similar female posters from Turkey was performed on target audience. Attitude scale for determining the target audience's views on women's poster were developed. Two parts have been used in measuring tool in given practice. In the first part, the personal characteristics of the target audience are given and the second section consists of opinion about the female posters. Opinion scale used in this study consists of two dimensions. Population of the study consists of different cities in Turkey. The total number of people in the survey is 100. Measuring tool has been applied to all of these people. Analysis of variance with SPSS technology , t test, LSD multiple comparison test and Pearson Correlation ( Relationship ) test are used in the analysis data of the study. Keywords: Design, Visual Communication, Poster Design, Female Posters