A study on the characteristics of the coffee generations

Coffee has always been an important drink throughout history. It has a different place among beverages not only as a product but also in terms of the values it represents and being a means of socialization. Businesses establishments where coffee is sold as much as the product itself are also venues representing different missions. As a business, coffeemakers have undergone changes over time to keep up with the production and consumption conditions that have emerged with globalization. These changes, which are occured, have led coffeemaker to be called different generations over time. However, it is not understood from the literature how exactly these generations are represented, and there are no studies on the subject. Based on this point, the main purpose of this study is to examine the coffeemaker generations within the framework of certain dimensions and to identify and define their characteristics.Thus, it will be possible to define and classify the coffee establishments mentioned in the daily life or researched in the literature within the framework of certain dimensions. A qualitative research was carried out for the purpose according to of the research. In the study, 14 people, who were experts on coffee, were interviewed. As a result of the interviews, the data obtained from the participants were subjected to content analysis. After the themes and codes were created, each theme was interpreted by including quotations from the participants in the findings section. As a result (Consequently); a table containing the distinguishing features of coffeemaker generations such as customer profile, establishment location selection, personnel profile was obtained.While defining the generations of coffeemaker, it was concluded that the products could not be classified except for the first generation and that they can be described as the periods when they are widely consumed. It is one of the striking results that the third generation coffeemaker shops are located in the gentrified parts of the city and act in line with financial concerns.Another remarkable result is the fact that the third generation coffeemaker shop customers are in search of income and different experiences.