National branding and the state of Qatar in the context of public diplomacy

States have desire to establish influence and domination over other countries and nations throughout their existence. This reflex, which has developed with a pragmatic approach in order to benefit from different sources and get stronger, has forced the states to develop different strategies, and has been replaced by peaceful solutions with the awareness of the destruction brought by wars for centuries. The distinctive communication of the traditional Diplomacy concept leaves its place to the new diplomacy fields, where the public is personally involved in the processes and has reached the position of a first-degree actor, by removing the secret of the world that develops and changes in the light of new technological developments. Public diplomacy differs from the understanding of interstate diplomacy, and is based on the performance of foreign policy elements with a more transparent, public and soft power elements. The effect that states want to have on other countries and peoples reveals the necessity of gaining prestige and prestige in addition to performing public diplomacy. In the context of public diplomacy, Country Branding, which only requires activity in a specific field, will express the whole work done for the purpose of permanence and direct effect of the desired effect. The State of Qatar is a country that has successfully done and continues to make it's country a brand by using all the requirements of public diplomacy. In this study, which was prepared as a result of semi-structured and structured in-depth interviews, a theoretical framework was established, the country of Qatar was introduced and then the country branding studies of Qatar were examined. Findings from institutions and individuals operating in Qatar and in contact with the country provided information about Qatar's being a highly successful and developing country in terms of country branding. Keywords: Diplomacy, Public Diplomacy, International Relations, National Branding, Qatar