Social responsibility and social marketing practices in goverment facility: The example of Damla Project

The modern world is undergoing a rapid change, especially in informations, communication and transpotiton technology. These processes have huge positive and negative impact on the economy, politics and social life. Public and private institutions play an important role in overcoming negative social problems. Studies on the adoption of certain behaviors in order to eliminate any social problem increase in human value can benefit from marketing techniques. In this thesis; I start by talking about social responsibility in the in public institutions. Afterwards I explain the social marketing, by providing definitions and developments of social markting. Studies have shown an increase of effectiveness of the social well-being, quality of life and peoples's behavior. To conclude my thesis, I used Damla project as an example which was created by the ministry of youthans sports, this project still to date. Damla project has been examined accordingly to social marketing elements. The results of the research on the public social marketing activites create a positive effect on society and is highly accepted by young people