The usage of advertising equipment in public area for artistic presantation

It is possible to define the `end of 20th Century Art Practice? as digressing from the `white box? and the discovery of the viewer. Art exists in a multi-layer social world perception, where the terms `communication? and `validity? fluctuates. Correspondingly; the have been observed polarizations between white box and public area, between traditional viewer and new publics, between the societal fact and the autarchy of art. These polarizations have procreated an escalation process over the concepts `public space? and `public area?; on urban sociology and policy studies.The aim of this thesis is to lead to bringing in a new point of view to painting exhibition spaces. By the project `The Usage of Advertising Equipment for Artistic Presentation in Public Area?, it is intended to come up for a discussion on new art practices and positions that problematize the relationship of art with space and its viewer.In this sense, we come up to public area by taking hold of our artistic productions. While occasionally the creations are composed in a selected area, otherwhile, the copies of the original monuments could be conveyed to the public by digital duplication system.Here the actual problematic is to place the art-viewer correlation to the centre of the vital dynamics of the public, while providing the incidental meeting of the creations with their audience. Within the context of this academical thesis, by focusing mainly on the public area; besides the artist-creation, creation-audience, art-policy relationships, dynamics serving to the public and public area are presented.The `painting exhibition at billboard that are advertising equipments? that is the application project of this study; is carried out by the exposition of 12 paintings for a week in Çankaya and Altındağ regions, Ankara.Through the formulation of this study focusing on the public area problematic that is settled on the approaches of theoreticians as Habermas, Arendt, Negt and Kluge; the visual and literary works of artists and academicians that have studied on public area in recent times, are evaluated.At the light of these data, it is concluded that the actualization of the exhibitions of art pieces and art discussions under sterilized, encircled, defined signboards and adresses; could not contribute to the activity anymore. It is time to open art to the public and public area.KeywordsPublic Area, Public Residence, Billboard, White Cube, Socio-cultural