Marketing of Kastamonu tourism destination area: Arab tourism market instance

Arab tourism market is rapidly rising in recent history in the world and Turkey.Arab tourism market share in many regions in Turkey is very high. The destination of Kastamonu, which is able to meet the preferences and demands of Arab tourists, cannot benefit from the Arab tourism market to the extent it desires.When Turkey examined the movement of Arab tourists in general, Kastamonu, besides cultural and faith tourism, can attract Arab tourists with its nature, air and facilities.At this point, the aim of this study is to determine and implement the marketing activities for the destination of Kastamonu to the Arab tourism market. The regional Black Sea region, which has served Arab tourists for many years, was chosen as the sample.In this research, observation, interview and document analysis techniques, which are qualitative research methods, were used to reach detailed and real results.Arab tourists in Turkey movements made in the document review and Arab tourism facilities has been learned. With the observation and interview technique, the adaptability of the activities in the Eastern Black Sea region to the Kastamonu destination area was determined. According to the results, the destination area of Kastamonu will be able to take its share from the Arab tourism market with the right strategy and planning.