Master'sOpen Access

Customer satisfaction of ski center evel and expectations: Kayseri̇ Erci̇yes Ski Centre for example

2016
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Advisor: Doç. Dr. Zeki Coşkuner

Abstract (EN)

The purpose of the study, Kayseri-Erciyes ski resort customers were satisfied with how the ski resort they go in order to ski, if the ski centre to detect their expectations and show a greater interest in this ski resort to determine what needs to be done is to make some suggestions. Studies of individuals who ski resort is a descriptive study to determine the satisfaction level of the ski slope. The universe of individuals from the Kayseri-Erciyes ski resort, a sample group of 620 people while volunteering with randomly selected on the basis of (362 male, 258 female). Data collection tool consists of two parts. In the first part of the participants given in the questions aimed at identifying the demographic information, the second part of Toy for determining the level of customer satisfaction (2013) 'Satisfaction Scale developed by Level is used. In moments of rest to the participants by the researcher in the Application ski area, it has been held in accommodation. In the analysis of data obtained from the SPSS 22.0 software package was used. With descriptive statistics, Spearman correlation analysis as the statistical method RHONE, Independent Sample t-test and One Way ANOVA were used. According to the analysis the level of significance was accepted as 0.05. As a result; Kayseri-Erciyes Ski Centre Customers said that the Satisfaction Level and Based on the evidence obtained from the results of this study to determine the expectations of the Kayseri-Erciyes Ski Centre in terms of customer satisfaction is adequate and safe centre. Therefore skiers said they were delighted to be presented at a high level because of the quality of services to choose this centre. Keywords: Skiing, Ski Centre, Customer, Service, Expectations

Author

İrfan Ataş

How to Cite

İrfan Ataş (Master Thesis). Customer satisfaction of ski center evel and expectations: Kayseri̇ Erci̇yes Ski Centre for example, 2016, Fırat University.

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