The improvement of urbanness consciousness by means of communication management in city marketing

Like products and services, cities are subjected to and mentioned in marketings. City marketing is a process for target groups to be made more interested in the city, to make a positive image and present the city as an attraction center which arises from the competion between cities. This study has been made basing on two aproaches. First of them is the one of Metaxas. He supports that the element of 'people' is supposed to be managed as the fifth 'P' in the marketing mix of city marketing. The second is Kavaratzis' opinion which says that city marketing is an important tool in the hand of city managament and if it is used in an appropriate way, the urban improvement can be supported in all its parts. In this regard the managament of the element of 'people' in marketing mix is dealed as part of the improvement of urban consciousness. Municipalities out of local governments are serious and significant stakeholders at city marketing. They are also one of those institutions that bear responsibilities for improvement of urban consciousness. Because of this reason the research of this thesis have been made onto municipalities.