A research about perception of digital identity and impression management in the context of interpersonal communication

Digital identities has been associated with image, online reputation and presentation concepts. Nowadays individuals present different impression management tactics and personality traits via their digital identities. Therefore, this study has two main purposes. Firstly, it is to develop the valid, reliable and unique scale. In case second main aim is to reveal relationship between self presentation (impression management) tactics and personality traits with digital identities of over 18 age digital environment users. The research has been realized by using correlational survey model and survey method about adult individuals over 18 age digital environment users sample. In the research Personal Information Form and Digital Identity Scale developed by the researcher with valid and reliable Ten Item Personality Inventory and Changed Self-Presentation Tactics Scale have been used. In the process scale development have been utilized both qualitative and quantitative methods. In this research the valid and reliable Digital Identity Scale have been developed in consequence of in-depth interview, pilot study, main study and analysis conducted. The scale consists of three sub-dimensions and twenty-eight items as Describing Digital Identity, Digital Identity, Personality, Need For Digital Identity Presentation and Communication, Impression and Reputation Management In Digital Environment. It is prepared with five point likert scale. As a result of study, it has been seen that the digital identities are in the positive correlation, semantic relation with both self presentation tactics and personality characteristics. It is observed that it is the semantic relationship between Extroversion, Conscientiousness, Emotional Stability (Neuroticism), and Openness to Experience sub-dimensions of personality traits and Self-promotion, Exemplification, Supplication, Intimidation and Ingratiation sub-dimensions of impression management tactics with digital identities.