Investigation of youtube contents in the context of personal branding in terms of visual design

Nowadays, traditional media usage is quite high but technological improvements and internet began to change this balance. Using of social media increasing day by day and consumers prefer social media instead of traditional media. Social media, allows the people for self-expression and allows sharing own thoughts and visuals with other people. YouTube, which has become the Internet's television allows people for make their own publications, share videos. Other social media platforms support each other. People, prepare visual with their behavior and thoughts. People can create own brand, make own personal branding process and can reach large masses through social media with basic graphic design and video creation techniques. In the first part of the thesis generally explain traditional media and social media concepts and differences. In the second part of the thesis explain about Youtube, become Youtuber and brand and personal branding. In the third part of the thesis explain about basic graphic design principles and basic video creation techniques. In the last part of the thesis tried to examine images on YouTube channels and most watched videos in 2018 of popular names producing Turkish content in terms of personal branding and tried examine according to basic graphic design and creating video techniques. One of the most important factors of personal branding in social media is visuality. Individuals who want to create their own brand on the internet, start to the construction of an appropriate corporate identity. People who have been described as successful in personal branding through YouTube are considered to have a regular sharing plan and a stance. At the same time, content selections, image quality, use of visual elements, diction, clothing, communication skills many factors such as, can stand out in the rankings over time and can help their own names to create a brand value.