The effect of mass media on voter behaviors: Case of Kütahya city center

Especially in the 20th century the mass media that enter people's life effectively has become a force to accelerate social change. Rapid change and development in communications technology has included the mass media in all areas of life and it has caused to be very effective on political behavior and preferences of individuals. In this context first section of this study; mass media is discussed in detail by making literature review. At first, mass and mass communication concepts are explained. Then the mass media written, visual and audio-visual divided into three groups, and these the mass media were examined in detail and describe their functions. Second section of this study; factors influencing voters behavior were examined individually, and these factors include the influence of the mass media were examined located models and theories related to this issue by considering the theoretical point of view. Last section of this study; the effect of mass media on voters behavior and preferences, has tried to be analyzed by surveying methods to 383 voters residing in Kutahya centers. Keywords: Mass, Mass Communications, Mass Media, Voter, Voter Behaviours.