The role of Kosgeb supports on process of institutionalization and branding of SMEs: A study in TR71 region

The aims of this study are analazing affect of KOSGEB suports on process of institutionalization and branding of SMEs. Sampling size of this research are SME's which could get the KOSGEB supports between 2011 and 2016 years about branding and istituationalation process in TR-71 region. According to the data received from KOSGEB Head of Department, there are 82 SMEs are existed in relevant subjects. Surveys was sent to the all SMEs via emails because sampling size is not too many big. A survey was carried out on 115 people from TR-71 region in the months May and June 2018. Factor analyze, corelation analayze, relability test, regretion analayze, anova and t-test was applied in that data. According to results gender, education status, the age of SME, working sector of SME and support type of KOSGEB have a meaningfull differences about the instutionalization process. Education status, the age of SME, working sector of SME and support type of KOSGEB have a meaningfull differences about the brand knowledge. According to results of corroletion analayzis, there is a meaningful and positive relationsip between the upper limit of KOSGEB suport programmes and institutionalizm and brand knowledge. According to results of regression analayzis, there is a positive affect between the upper limit of KOSGEB support programs and institutionalizm and brand knowledge. According to results of analayzis about branding efforts; there is a meaningfull differences between marketing staff existed or not, commercial studies existed or not, web page existed or not, digital marketing existed or not, whether firms have a web page they got KOSGEB supports about devoloping web page or not and branding knowledge. According to results of corolation and regression analayzis about instituationalization and brand knowledge, there is a meaningfull and positive relation between instituationalization and brand knowledge and brand knowledge has a positive affect on instituationalization.