Yüksek LisansAçık Erişim

A research on the production and marketing problems of SME's: Ostim example

2012
0 görüntülenme
0 i̇ndirme
Danışman: Yrd. Doç. Dr. Haşim Özüdoğru

Özet (EN)

SME?s constitute basis for both Turkey?s and other countries? economy. The employment rate in our country, economy, contributions and play an important role in export shares. They also provides social benefits addition to economic benefits.To respond to the demands fast, flexible production conditions and to show the capabilities of SMEs in crisis increases the importance of durability. To understand SME?s previously we need to recognize them. For the first step description, characteristics and place in the national economy of SME?s and problems of marketing, production, financial, personal etc are reviewed. For the second step production and marketing problems of Medical Cluster Companies located in Ostim region in Ankara were tried to collect with survey sheets.This study is aimed to determine marketing and production problems of medical sector in Ostim region, Ankara. 43 survey sheets were sent to companies to determine research data. Data is collected by company visitings, cluster meetings and via the internet. Data has been obtained with survey sheets have been composed with tables by the aid of MS. Excel and SPSS 19. Data has been displayed by frequency and percentage. Tests have been controlled at the significance level of 0.05. The marketing and production problems resulting from the analysis and solution suggestions are given at final section.

Yazar

Bedia Deniz Şahin

Bu Yayına Nasıl Atıf Yapılır

Bedia Deniz Şahin (Master Thesis). A research on the production and marketing problems of SME's: Ostim example, 2012, Gazi University.

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