Attitudes of hotel managers towards hotel review sites :Case of Alanya

The aim of this dissertation is to disclose the attitudes of hotel managers towards the hotel review sites. The survey has been conducted in Alanya town borders. As being one of the pioneering tourism destination of Turkey, Alanya?s economy is heavily dependent on tourism. After literature review has been completed, some meetings and interviews have been realised with tourism sector representatives in Alanya. Also reviews about Alanya hotels inTripadvisor and Holidaycheck websites have been investigated. In the spotlight of data collected, a questionnaire has been completed and the results have been analysed through ?Spps for Windows? program. The result of the analysis shows that the attitutes of hotel managers towards hotel review web sites can be examined in 6 dimensions. This dimensions are named as ?improvement ? surveillance?, ?Ethic and Trust?, ?Justice?, ?Threat?, ?Influence?, ?Reliability?. Results also indicate that the majority of hotelliers strongly believe that hotel review sites has an direct effect on the defining the points to be improved in the facilities and service. They also agree on that these sites affect strongly the customer decision making process. Still, they have some doubts about how ethic and reliable the sites are. Keywords: Alanya, Hotel review sites, Tourism 2.0