Determination of key performance indicators related to design processes in apparel industry

The aim of this study is to clarify why strategic planning is so important, what kind of a path should be followed while preparing a strategic plan, and what kind of differences there are in the strategic plans in apparel businesses and design processes, and to reveal the factors that should be included in the strategic plan of a business. Technological developments and intense competition require apparel businesses to develop different strategies and conduct research and development in the field of strategic planning. In this study, how strategic planning processes were developed, which strategies and how they could be applied in a garment business in Izmir were examined. In addition, the balanced scorecard, vision, mission and core values of the enterprise were created and the results in the design processes were observed. Key performance indicators (KPI) of the design processes were created and the results were analyzed.