Conjoint analysis and an application to mobile phones preference

In this thesis, Conjoint Analysis , which is widely used in marketingresearches and which is also a part of Multivarite StatisticalTechniques, is employed. In the first part of the study, there is a generalinformation about the Conjoint Analyses. In the following parts, there isalso explanation of theoritical construction of the concept. In theapplied section, it is asked to the 90 workers, working in the a GSMOperator, to give series numbers due to the properties of the mobilephones and finally it is determined how a mobile phone is prefered bythe workers in this sector, by using the taken data.Science Code : 212:Conjoint Analysis, Marketing, ConsumerKey WordsPreferences, Mobile PhonePage Number : 55Adviser : Yrd.Doç.Dr.Jale BAL BEYOĞLU