Marketing strategies of housing sector and an investigation on Ankara scale

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Establishment working in residentiual sector have to apply true marketing strategies to achieve their goal also.This study research to find the best marketing strategies lead to competetive advantage in residential sector racing rapidly increasing. In this context, first status, problems residential sector in Turkey and current applications of marketing strategies are explained in detail. As the last step a survey applied to the companies in residential sector in Ankara about their marketing strategies and tried to find the relations between company?s structure and marketing mix decisions.Keywords:1.Marketing Strategy,2.Marketing Mix,3.Residential Sector,4.Marketing Residential