Corporate image of KOSGEB: Evaluation by SMEs

Businesses want to know their target audience's impressions of them in order to develop strategies and make accurate decisions. The concept of corporate image is the sum of the impressions of target audiences, stakeholder groups and the public about businesses. Businesses with a good corporate image can get ahead of the competition. It can differentiate its products and services. In recent years, public institutions also care about public perception and impression of the service they provide. Determining the corporate image and receiving feedback for public institutions is important in order to improve service quality and create a future vision. This study was carried out to determine the corporate image of KOSGEB from the perspective of SMEs. The scope of the study is limited to SMEs that registered and active in the KOSGEB database. The research consists of two parts: theory and practice. The theory part of the research consists of two subsections. In the first subsection, the concepts of corporate image and its close relationship with corporate identity and corporate reputation are mentioned. In the second subsection, information about the concept of SMEs, the place and importance of SMEs in the country's economy and KOSGEB are included. In the implementation phase of the study, the data obtained as a result of the survey to determine the corporate image was analyzed with the SPSS statistical program and evaluations were made. In this context, it has been observed that there is a significant difference between SMEs that receive support from KOSGEB and SMEs that do not receive support. In addition, the corporate image perception of SMEs whose field of activity is manufacturing and other service activities is higher than others.