Lasting goods marketin Kyrogzistan and its developing sign

ABSTRACT The human race due to personal structure has many necessities. This necessities drive them to purchese various goods and services. As a result of this natural process market and consumer consepts are reveated. The consumer is the most important subject of economic life since the consumption is Hie inevitable and the last stage of economic activities. After the scattering, Kyrgyzistan like other countries that formered USSR has been confronted with big economic problems. However, Kyrgyzistan in the last few years has made important step to change this situation but there are still a lock of sufficient knowledge of market. In this study, Kyrgyzistan market and consumers are examined. Especially the factors affecting their consuption of white goods. Firstly, some basic theoretical knowledge of market and consumer behavior is satled in research. The 2th chapter brings a general evalution of global and Turkish white good industry. In the 3dt chapter, Kyrgyzistan country report is given and in the last chapter the application is given a place in the research.