Marketing of non-integrated cultural heritage of Kyrgyzstan as a touristic product

The civilization, culture and customs of people is an identity of the people like language and flag. It is a very important rule for people to maintain cultural traditions and customs, to use their mother tongue in order to sustain their life as a nation, not to lose their identity for many years. As tourism becomes global, it occupies the most important position in the economies of countries. As technology and communication evolve, people are more likely to go from one end of the world to the other, and the world begins to shrink. As a result, the tourism sector is also developing rapidly and is becoming an important part of the global economy. Nowadays, people travel around the world with different types of tourism. Cultural tourism as a priority plays a very important role in terms of self-development, in the definition of the world, in the integration of people with each other, at the same time in sustainable development of culture of people, as well as in self-introduction to the world. The aim of this study is to reach a result by examining the Kyrgyz traditional culture, by exploring which cultural products can be marketed as tourism products and searching for solutions to problems of marketing of tourism products. One of the methods of qualitative analysis in the study was the method of qualitative question form. Participants of the qualitative questionnaire were made up of a private sector and non-governmental organizations. An analytical generalization has been made in the evaluation of the collected data. As a result of the analysis, a number of suggestions were presented to evaluate Kyrgyz traditional culture as tourism product.