Tourist product diversification and marketing in Kyrgyzstan

The tourism sector is developing day by day and contributing greatly to the world economy. The tourism product structure that contributes to the development of tourism is diversified and marketed. In this study, the issue of diversifying and marketing the touristic product structure in Kyrgyzstan was discussed. Kyrgyzstan has great potential in nature but continues to be explored. Today, Kyrgyzstan is a Central Asian country with great potential in terms of tourism sector. Mountain tourism, winter tourism, cultural tourism, plateau tourism and so on. tourism needs in terms of variety and development. The aim of this study was to examine qualitative research and to examine the studies on the diversification and marketing of touristic products in Kyrgyzstan through interviews, which touristic products to diversify and which ways to apply in this process and what to pay attention to later. The aim of this research is to get the opinion of the experts working in tourism sector of Kyrgyzstan and finally to make solutions and suggestions.