Customer satisfaction research on the marketing mix in the textile and ready-to-wear sector of Turkey from the point of view of the citizens of Kyrgyzstan

As a result of today's globalization and integration, the growth of the markets focuses on the satisfaction of the customers first so that the businesses can find a place in the market, make a profit and stand against the competition in the targeted market. Companies operating with this strategy do new research every day, trying to act according to the customers' demands and requests, which are changing every day. Due to the above reasons, the consumers' satisfaction levels increase, and the customer will always prefer the products and services offered to them. Therefore, it can be said that the marketing mix elements have significant effects on customer satisfaction. Since 1991, when the Republic of Kyrgyzstan gained its independence, it developed relationships with the Republic of Turkey in many areas of mutual trade, political, cultural, etc. Especially in commercial relations, Turkey has an important place in the textile and ready-made clothing sector, and Turkey's enterprises in the export of these products compete with developed countries in this sector. Turkey, which has a significant share in the exports to Kyrgyzstan for this industry, citizens of the country consider it superior to other countries both in terms of the products offered and in terms of Turkey's major brands operating in our country. The main purpose of this research is to measure the effect of activities on customer satisfaction according to the components of the marketing mix in the Turkish textile and ready-made clothing sectors according to the citizens of Kyrgyzstan. Especially in these sectors, it is also aimed to evaluate the perspectives on the brands and their products in the market belonging to Turkey operating in Kyrgyzstan. It is estimated that the textile and ready-made clothing companies produced from Turkey, which are in the market of Kyrgyzstan, can further increase their customer satisfaction levels by taking into account factors related to the elements of the marketing mix specified in the study. In addition, it is predicted that it will be beneficial for enterprises that want to enter the textile and ready-made clothing sector in the Kyrgyzstan market and are operating in the current period in terms of gaining value.