The validity of motivation during crisis and application

For remaining competitive, a comprehensive analysis and evaluation of the current situation and development of corresponding methods are essential for success. One of the factors of success in the organizations is to satisfy employees' expectations through motivation techniques. In the dynamic structure of human organizations people's expectations and behaviours vary considerably. A period of crisis is a time in which human expectations change completely. During that time, satisfaction of safety needs gains greater importance. In that sensitive period managers have to behave very carefully. Dissatisfied employees will be uneasy and hence unproductive. Employees who have a say in the organization and whose suggestions are utilized will tend to be more committed to the organization. It would be easier for the organization to get out of the crisis with its happy and loyal employees. Organizations will assume a proactive role in the road to form a more professional labour force of the 21st century. It is possible to foresee that employees will also try harder to improve their competencies through various training programs. In our globalizing village, the significance of emplyee motivation is extremely vital concerning the global competition. The employee satisfaction is one of the fundamental factors that contribute to the institution and maintenance of competitive advantage. In this concern, the management should meet the demands and expectations of the employees; otherwise success can not be attained. Organizations that think and act as if crisis period is to be permanent, may face another crisis even when they passed through the previous one. One way to overcome this, is by according employees the value they deserve, and by being devoted to justice. In this thesis, the concepts of motivation and crisis are explained in the first section. In the second section, the motivation theories and expectations of employees in the period of crisis are investigated. And in the last section, a questionnaire research is presented concerning expectations of employees from the management in a period of crisis. VII