Strategical management at the crisis periods and it?s effection competitive: A field study

In the begining of the passed century, manufacturers could sell their products without considering the concept of rivalry in their market. With developed technologies and distribution tools, manufacturers begin to offer their products to international markets. With the quantity of products? being more than the demand of costumers, rivalry has become an indispensable factor for managements. Especially in the period of crisis, the difficulty of the conditions of rivalry highlights the strategic management approach for companies. In this study, a research has been done by interviewing face to face with 50 fims which are chosen in Ankara and in wich there are small, middle and big managements and the importance of the management approach has been tried to be determined, strategies of rivalry which companies carry out, especially in the period of crisis have been tried to be revealed.