Crisis communication and social media: An research on social media crisis communication operations of brands

In the work titled ''Crisis Communication and Social Media'', employment of social media by brands and crisis aspect of these employments are investigated. Communication and crisis communication terms are two important terms in the field. Terms in question are reached to the current era shaped by technological advancements. Altough advancements in these terms are not solely technological; crisis and crisis communication terms are adapted to the social media by taking into consideration of personal benefits and expections of society. Easy to Access, quick, sensitive, effective and cautious communication strategies are needed nowadays. Social media becoming more widespread and being used globally in result of all the advancements guided the brands to start showcasing their institutional identities in these channels. This way, social media which brands see as an opportunity, became an irreplaceable asset for communication operations and researchs. In this work titled ''Crisis Communication and Social Media'', at which rate crisis communication strategies must be shaped is investigated by taking into account of presence of brands in social media. In the light of new communication strategies brought on by notion of crisis communication in social media; relevant crisis communication strategies and examples of social media crises are investigated and crisis communication strategies are addressed.