Investigation of crisis management in business: A case study of a multinational company

Each business has various reactions and lessons to be learned in case of a crisis. Nevertheless, given the fact that multinational companies are at different levels of preparedness due to their structure, possible destructive effects and the benefits of being prepared for the crisis, it is important to question what has been learned so far in crisis management. Indeed, in crisis situations, some leaders may think that enough information is received from external sources and there is no need to do anything extra inside. However, it is always important to provide timely and quality communication about facts and possible effects. It should be ensured that the problems that arise in crisis situations are resolved not only by the manager oriented, but also by solution-oriented strategies to cover each employee. In this context, the issue of crisis and crisis management has been examined in detail, and a research has been carried out in a multinational company, which is thought to encounter more risk factors in terms of exposure to the crisis. In the research carried out by using semi-structured interview technique with the top manager of the multinational company, the approach of the company regarding crisis and crisis management was examined. In addition, coinciding with the research process, questions about the COVID-19 pandemic were asked to the top manager interviewed, and what a multinational company has experienced in the event of a global epidemic and what it did about crisis management were also discussed. As a result of the research, it has been revealed that in crisis management, the company has a top management control mechanism and prefers to end the crisis by intervening in possible crisis situations. It is seen that technological facilities providing facilitative communication are very effective in management of multinational companies and crisis interventions. Keywords: Crisis, Crisis Management, Multinational Company.