The uses and gratifications approach

Communication between people has gained a different dimension with technological developments. Social media is one of the most important forms of communication that has been widely used recently. Virtual networks with social media networks are often used for many reasons. Social media can share feelings and thoughts, products and services to individuals, as well as shopping, play games in an environment where free time is evaluated, new people to get to know and chat for various reasons, socialization environment also offers. Since it is independent of time and space, there is a rapidly expanding domain. This study, based on the theory of usage and saturation, was carried out by an electronic survey. The study aims to determine what the aims of using Instagram are and how the duration of the participants ' use of Instagram. In our country where the young population is quite large, especially in the age range 18-28, the motivation to use Instagram is the subject axis of the study and the methods of using Intagram are tried to be introduced in the perspective of the use and satisfaction approach.