Analyses of bank advertising posters designed by İhap Hulusi Göreyin terms of cultural semiotics

This study examines the poster designs of İhap Hulusi Görey, recognized as the pioneer of graphic design in Turkey, within the framework of cultural semiotics, visual communication, and creative industries. During the early Republican period, posters served as effective tools for public communication, shaping the ideological connection between the state and its citizens. Görey's visual language functioned as a reflection of the socio-economic and political transformations of his time, portraying symbols of modernization and national identity. His works blended modernist aesthetics—shaped by the Bauhaus movement—with functional clarity and conceptual precision, thereby influencing institutional branding and public perception. Through a multidisciplinary analysis of selected posters, the research reveals how Görey's creative strategies not only built visual narratives of the new Republic but also contributed to the development of a national design language. His posters acted as instruments of both cultural transmission and ideological reinforcement. Ultimately, İhap Hulusi Görey's oeuvre occupies a foundational position in Turkish visual culture, embodying the convergence of aesthetics, communication, and collective memory.