Evaluation of corporate store design applications in terms of product, process and management features: An examination of Bosch home appliances

Analysis based dissertation titled 'Evaluation of corporate store design applications in terms of product, process and management features: An examination of Bosch Home Appliances' consist of six chapters. The information regarding the scope, purpose, extent and management of the dissertation is explained at the first chapter as the introduction. The conciousness among consumers has been increasing rapidly. Therefore, creation of corporate store design identities and continuous improvement&renewal are needed to be served in order to keep the pace of the conscious consumer. Basing on all the sectors in the market, the result of increasing consumer demand on corporate store design applications have lead the sector to contain different kinds of branches on its own. The subject aimed by this dissertation is analysing the production and management processes of corporate store design applications, which have deficiencies in training and the corporate store design applications that do not have sufficient literature. It is also aimed to underline the emerging product, process and management features during this process. It is also aimed to establish an evaluation by comparing these features with individual constructional projects and to state that corporate store design applications have individual features in terms of their production and project management, and that they have to be evaluated as another area of expertise. While the corporate identity itself and the elements corporate identity includes is being researched at the baseline, the second part of this dissertation focuses on the concept of corporate identity, evolution of its existance in Turkey as well as in the world, the establishment, and the goals and fundementals of corporate identity. The corporate identity is a set of images created in consumers' minds. Increasing consciousness of the consumers and competition between rivals have caused the caurage of creating a corporate identity. The corporate design has gained importance since it transfers corporate identity related visuals to the consumers. Corporate design is one of the most important components of corporate identity. Corporate identity has an invisible cognitive frame, while corporate design expresses corporate identity's figuration state. In other words, corporate design is the concrete definition of corporate philosophy. The third part of the research analyses the three elements of corporate identity, which are product design, communication design and environmental design. Corporate store design applications have been digressed as the sub-element of environmental design. The growth of the institutionalization has caused a need of corporate store design identity and keeping the identity updated by maintaining sustainable renewals. Corporate stores are the places where the consumers visit and spend time in order to buy the corporation's products or services. With the emergence of corporations, newly emerging concepts such as branches and dealership carry along the new applications and understandings in terms of constructional processes. The need of similar constructional requirements in each and every spot where the consumer meets the corporation leads to another area of expertise. These buildings contain almost the same kind of facede and interior decoration applications. Companies need corpate stores in the means of the requirements of their sector. As the constructional need is being repetitive in various places and it is highly standardised, a production process with limited time range and fast build-up process are being performed. In addition, a complete store design in the range of corporate identity will help the consumer to fully understand the corporation's messages aimed to be comprehend by the end user. The fourth chapter of this dissertation focuses on the product, process and management characteristics of the corporate store design applications, which was detailed on the third chapter. In order to create the baseline of this evaluation, construction projects with one-time individual characteristics have been analyzed at first place. Secondly, the corporate store design applications have been reviewed in oder to establish the product, process and management features. The end of the chapter is concluded by the comparison of the individual one-time construction projects with corporate store design applications that have repetitive continuous production characteristics in terms of their product, process and management features. Corporate store design applications are being established in many resembling places that are fast, marked by repetition and geographically broaden. These features provides distinction by having continuous production characteristics other than one-time construction projects. The fifth chapter of the study includes an example analysis of Bosch Home Appliances corporate store design applications examination. In this scope, the gathered interviews and impressions are used whilst mentioning the organization history and corporate design elements. Also, the corporate store design applications have been digressed. Evaluations based on product, process and management features that are explained at the fourth chapter are made by examining the processes of production and management as a whole. At the end of the chapter, an evaluation of the sector as well as the corporation's positioning in Turkey basing on Bosch Home Appliances corporate store design applications. It can be said that the design applications of examined Bosch Home Appliances corporate stores has the product, process and management characteristics of a typical corporate store design applications. At the last chapter of this study which is results and recommendations chapter; whole researches, analysis and evaluations are being referred and recommendations are given on what kind of actions have to be taken on corporate store design applications in Turkey. In addition to that, future recommendations are given to the studies which will be basing on this dissertation on this matter. Compare to the constructional projects management, special conditions are needed whilst production of corporate store design applications and project management. In order to summarize the main differences between corporate store design applications and constructional projects, corporate store design applications are using previously designated standardised design identity and maintain the adaptation of each store depending on each store's physical condition. Because of the standardisation of design identity, the applications become easier to adapt even though there are a lot of components. Also, the vagueness decreases as well as the risk of applying new technologly becomes less. An affective project planning, project management and audit are needed since the process is quite repetitive. Even though the time of one single store construction does not last long, renewing stores on a broad geography concludes in effective time management, considering the workload. Therefore the volume of the transferring store and time constraint has to be considered when designating the project management system.