Corporate business intelligence
2009
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Advisor: Yrd. Doç. Dr. Rifat Çölkesen
Abstract (EN)
In today?s competitive markets, motivations such as increasing market share and gaining competitive advantage force corporations to understand their existing and potential customers more than ever before. The key success factors lie in how the companies differentiate themselves in product design, delivery and associated customer service. This study analyzes all the aspects of business intelligence and provides information on the benefits, as well as the necessary investment and implementation processes at the enterprise level. Applications from the banking sector are provided as examples which could also be used as institutional guidance.
Author
Yunus Nadi Erdemir
How to Cite
Yunus Nadi Erdemir (Master Thesis). Corporate business intelligence, 2009, İstanbul Beykent University.
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