Review of century-old family business' web sites operating in Turkey in the context of corporate reputation

The advances in information technologies have made the internet an indispensable part of people's lives. Also, The widespread of the Internet so much has led businesses to use Internet technologies effectively. Businesses have started to use corporate websites, one of the internet tools, to create a good corporate reputation and get ahead of its competitors in an increasingly competitive environment. The main purpose of the study is to reveal to what extent family businesses which have operated for more than a century and been recognized as a brand in Turkey in the context of corporate reputation, include web-based corporate reputation variables on their websites. In addition, whether the companies differ in their web-based corporate reputation variables depending on the sector in which they operate is another research subject. In the study, content analysis method, one of the qualitative research methods, was used and one-way MANOVA analysis was performed. Possible elements of internet sites have been evaluated within the framework of 8 main categories and 64 variables under these categories. The chart revealed by the Family Businesses and Entrepreneurship Application and Research Center, has reached 143 centuries-old family businesses, as a result of the work done by the members of the Centennial Brands Association and Language (2016), but that 78 of the enterprises reached had a corporate website was determined. Investigated businesses have been determined that they included web-based corporate reputation variables at a medium effective level. It has been determined that businesses especially include webbased corporate reputation variables, under the category of corporate features, contact information and site features and timeliness and that the presence of web-based corporate reputation variables on the websites of the companies does not differ according to the sector in which they operate. Key Words: Family Business, Corporate Reputation, Internet, Corporate Websites