Kurumsal itibar ve iş sonuçları: Türkiye'de uygulamalı bir çalışma

The main purpose of this study is to examine how corporate reputation dimensions- Management, Quality, Working Brand, Corporate Social Responsibility, Emotional Commitment, and Recognition are correlated with business outcomes of different sectors. In addition, the relation of corporate reputation dimensions on business outcomes also a prime objective of this research. Therefore, three statistical techniques: coefficient of correlation, scatterplot, and ordinary least square (OLS), have been applied in this study in order to obtain those outcomes. The research comprises seven corporate reputation dimensions, five business outcome indicators, and eleven sectors. After examining the variables through the statistical techniques, by and large, the study ascertains a strong positive correlation and statistically significant relation between corporate reputation dimensions and business outcome indicators. As a result, if any company wants to ensure the robustness of business outcomes, in other words, their customers' positive perceptions, then they should intensely concentrate on boosting the value of the corporate reputation dimensions.