The impact of corporate social responsibility on corporate reputation in organizations

The primary aim of this study is to examine the relationship and effects between corporate social responsibility and corporate reputation. Additionally, the study aims to determine the impact of the sub-dimensions of corporate social responsibility, namely economic, legal, ethical, and philanthropic responsibilities, on corporate reputation, and to evaluate the differences in corporate social responsibility and corporate reputation based on socio-demographic characteristics. A correlational survey model was adopted for the research, and the model and hypotheses were formulated accordingly. The population of the study consists of employees working in service enterprises with 50 or more employees operating in the public and private sectors in Ankara. As a result of the sample size calculation, it was confirmed that a sample of 384 participants represents the population. To collect data, the study employed a quantitative data collection method through surveys, and the fieldwork was conducted accordingly. The survey form created for this purpose consists of three sections. The first section includes demographic information, the second section measures employees' perceptions of corporate social responsibility using the "Corporate Social Responsibility Scale," and the third section evaluates corporate reputation perceptions using the "Corporate Reputation Scale." The data were collected online via Google Forms, with 600 surveys distributed to the sample group, 520 of which were returned, and 501 were deemed valid. The collected data were analyzed using SPSS 27. The analysis results revealed that the perception of corporate social responsibility has a significant impact on corporate reputation, and strengthening employees' perception of corporate social responsibility enhances their perception of corporate reputation.