A research on determining the effect of corporate social responsibility projects on corporate reputation

Emerging technologies increase the level of awareness of consumers by ensuring that information is accessed more easily and quickly, and also imposes social responsibilities not only on material but also on enterprises. It is observed that today's conscious consumers tend not only to businesses that provide cheap and quality services or products, but also to enterprises with high social responsibility awareness and high reputation level. Therefore, enterprises have to meet the expectations of their stakeholders by implementing corporate social responsibility activities in many areas. In addition, corporate social responsibility projects increase the level of corporate reputation. In the thesis study consisting of three parts, corporate social responsibility and corporate reputation concepts, whose relationship with each other are investigated, are discussed with their sub-dimensions. The studies in this field in domestic and foreign literature have been examined details about CSR and corporate reputation issues are included. In addition, practices of corporate social responsibility (CSR), which have been adapted today, have been identified and added to the study. Additionally, the regulations on CSR in Turkey, related institutions and organizations and projects implemented at sample level are also included. Together with all these components, a conceptual part consisting of two parts was formed. In the third part of the research, it was investigated how corporate social responsibility practices affect corporate reputation level. A questionnaire was applied to customers benefiting from the services of OPET fuel oil company, which is one of the enterprises operating in Turkey and giving great importance to CSR activities. The data obtained as a result of the questionnaire were analyzed statistically and the validity of the hypotheses determined was investigated. The CSR projects implemented by OPET were investigated both in terms of sub-dimensions and in general terms and their effects on the corporate reputation of the enterprise were analyzed. Consequently, it is understood that CSR activities have important effects on corporate reputation and that time and resource allocation for CSR practices have a positive impact on corporate reputation.