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Research into the perception for the i̇mpact of corporate sustainability on corporate reputation in the context of corporate social responsibility

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2018
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Abstract (EN)

The rapid increase in globalization and information technologies also demonstrates the necessity of creating reputation and awareness in addition to the economic success of businesses in today's world. It is vital for companies to be able to sustain their existence and to be ahead from their competitors by gaining competitive advantage. In this sense, the purpose and targets of the study are to provide solutions with regard to the original management processes and decisions by examining by examining perceptions of managerial processes related to sustainable growth, reputation and social responsibility. The study has been conducted to examine the impact of corporate sustainability on corporate reputation in the context of corporate social responsibility. The research has been applied to chemical companies located in Istanbul province and 430 samples have been reached. As a result of the research, it has been reached that the corporate reputation of corporate sustainability perception has affected corporate reputation of corporate social responsibility. It has been reached that corporate social responsibility has affected the direction of the relation between corporate sustainability and corporate reputation variables. Keywords: Corporate Social Responsibility, Corporate Sustainability, Corporate Reputation

Author

Hülya Ateşoğlu

How to Cite

Hülya Ateşoğlu (Master Thesis). Research into the perception for the i̇mpact of corporate sustainability on corporate reputation in the context of corporate social responsibility, 2018, İstanbul Arel University.

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