The Educational profile of employees who work at travel agencies existing in Kuşadası

Tourism has become one of the three biggest industries in the world together with commerce and industry in the ends of the twentyth century with its progresses since 1960's. Nowadays, the point that tourism has reached both quantitatively and qualitatively, in addition to the factors out of tourism, travel agencies in tourism industry, have an important role. Travel agencies, as they are the mediator associations, have a lot, in the progress of mass tourism and heading the touristic trends towards to certain places. However, for travel agencies, it is only possible with qualified labour force to carry out the expected roles. Tourism industry has a service industry character. Due to that the employees who work in travel agencies in tourism industry, should be educated and qualified. Because travel agencies are the regulators of touristic relations between tourism demands and supplies. As the sides are in a human character and the comlex structure of touristic relations, they can not be arranged haphazardly. The arragentment of regular and healty relations and the satisfactions of the sides that take part in this relation as first for tourists, concerned with the service quality that the travel agencies give. If it is supposed that the other factors are fixed, the quality of service is parallel to the employees educations. The main object of this study is to determine the education profile of the labour force in travel agencies in Kuşadası. The study includes three main parts. In the first and second parts, theoritical knowledge about the main concepts is given.(travel agency, education, employee education, tourism education,etc.) In the third and last part of the study, survey methods results are given in printed form for filling in statistics. As a result of the search, it is proved that 77,8% of the88 participating emloyee have no tourism education. In the theory part of the study, it is determined that employees in travel agencies need to be educated on tourism. However, it is established that, as a result of the search, employees who have no tourism education are in majority.