The similarities and the differences resulting in terms of buying behviors between generations

This studies entitled "The similarities and the Differences resulting in terms of buying behviors between generations" has been prepared as a thesis of master degree, in Arel university, institute of social sciences, business Administration department. In the end of the study, the Differences between the habits of X and Y generations have been analyzed by looking into cloth and food habits of survey participant. 213 people, randomly chosen, have participated to the study, and a total of 73 questions including 7 demographic, 22 clothing, 22 food and 22 restaurant were applied to the participants. As a result of analyzes made over restaurant and food habits of male and female individuals, belonging to X and Y generations, differences have been revealed between hedonic and utilitarian consumptions. Keywords: X-Y Generations, Buying Behaviors, Hedonic Consumption, Utilitarian Consumption