The production and marketing problems of Kutahya ware

Traditional Kütahyawares (also known as Çini) have a special importance and meaning for Kutahya. In this context, Kütahyawares come into prominence with economical and cultural values together with artistic values. In the development of Kütahyaware with respect of artistic, economical, and cultural aspects in different stages such as processing, marketing, and distribution of the product, beginning old times, various factors have impact including geography.In this study, in contrast to the change in the road route which had a first degree effect as an administration centre of Kutahya for ages and losing value as an administration centre, it was emphasized on the Kütahyaware which keep survival of the city, and afterwards create value in the development of the city, at the same time have an important role in being known globally.In this study, total quality management for traditional Kütahyaware sector, the marketing manufacture problems in their production, the effects of these problems on Kütahyaware sector were investigated and some recommendations for the problems were proposed.Keywords: Kütahyawares, Marketing Problems, Quality, Kutahya.