The development of tourist marketing internal services in Libya

Sectors of services have been growing in terms of their effects in developing economies. The sector of tourism is such an example. The marketing issues are very important factor in evaluating the sector of tourism. This belief is built on the idea that if the country has foundations of touristic components including natural capabilities and resources, these may not help the country if the marketing service is absent. The Libyan economy is such very good example of the latter statement. This study demonstrates the role of marketing in tourism sector which presumably preventing the sector from advancing. The lacking of staff that is sufficiently skilled, experienced, and well trained are probably the most causes. In particular, the researcher collected a random sample of tourism facilities such as hotels, villages, tourism beaches, travel and tourism agencies, some touristic restaurants, Libyan Airline, among others. The questionnaire is the main analyzing method of the study and this questionnaire covers tourism business (public and private) and tourists in the city of Tripoli. This study has two parts theoretical part and empirical part; the theoretical part consists of three chapters that investigate the literature on the topic whereas the empirical part employs a questionnaire to explore the question of the study. Specifically, the theoretical part has three chapters; chapter one deals with the tourism services marketing and defining the environment surrounding the facilities and tourists, chapter two discusses tourism issues between theory and practice it explores the sector of the tourism as industry and its benefits to developing proses. The chapter clarifies the essential role the tourism sector plays in the national economy and the considerable revenues that sector would generate. In addition, the chapter illustrates the attraction element in tourism sector in Libya. The empirical part consists of an extensive questionnaire that is handed to various agencies and individuals who are stakeholders of the topic of tourism. Those various parties represent our sample that is obtained from the city of Tripoli. The results of the questionnaire are rich as the number and variety of the questions are large. The questionnaire concludes that the work force in the sector of tourism is rich and various and the majority of them recognize the necessity of marketing in tourism business. Nevertheless most of the Libyan tourist facilities do not have a pre-set plan for marketing, the questionnaire reveals that there is shortness in the flow of information that is needed to marketing operations. To sum up, the Libyan tourism sector is indeed requires marketing activities and most agencies believe so but the vii environment and the elements required for marketing should be more promoted to gain a successful marketing activities. Key words: Tourism, Development, Libyan Economy, Internal Services 2018, 110 Pages