The importance of public relations activities on the development of Libya's tourism: Case study the city of Sabratha

The aim of this thesis is to investigate the importance of public relations activities in the development of tourism in Sabratha City, Libya. In the study, the role of Sabratha's geographical location, historical and cultural values, accommodation facilities and information activities in the development of tourism has been examined. In this context, the survey technique was used in the research. The data obtained from 520 people who completed the questionnaire were analyzed. Data analysis was performed with the social sciences SPSS V.25 software package. The results of the study showed that public relations activities play an important role in the development of tourism products and travel, helping to increase the attractiveness of tourist attractions for local people. It has been seen that conveying tourism culture and knowledge to the national and international community is one of the most important means of attracting tourists to the region. In summary, it is important to inform the target audience about tourism elements by carrying out the activities envisaged by tourism on a local and global scale in order to promote and develop tourism in Sabratha. In order to market a tourism destination, tourism organizations have to do their work by making effective use of public relations. KEYWORDS: Tourism, tourist, public relations, culture October 2021, 97 Page