Practising about log-lineer models and relaion between doctor and medical representative

PRACTISING ABOUT LOG-LINEER MODELS AND RELAION BETWEENDOCTOR AND MEDICAL REPRESENTATIVE(MSc. Thesis)Canmert BECANIMGAZ UNIVERSITYINSTITUTE OF SCIENCES AND TECHNOLOGYSeptember 2006ABSTRACTAs in many countries, medical advertisements are forbidden in our country.Therefore medical companies benefit from medical sales representatives to selltheir product in today?s rivalry environment. Medical sales representativesestablish a relation between doctors and medical manufacturer companies.Some problems are inevitable because of fast development in medical sector andconditions of increasing rivalry. For this purpose, a questionnaire was appliedwith doctors who work in Ankara and near this city. In this study, firstlyvariables which are deal with as research subjects, converted to possibility tablethen using of log-linear were searched in analyzing of possibility table with 2and 3 variables. Results of work, this was realized that village clinics andhospitals have different opinion about appropriate time of visiting and place ofrepresentatives.Besides male doctors and female doctors have different opinion of sex ofrepresentatives, while male doctors mostly prefer female representatives, femaledoctors don?t have any preference about this.Science Cod : 205Key Words : Categorical data, possibility tables, log-linearmodel, odds proportionPage Number : 79Manager of Thesis : Prof. Dr. Semra ERBAŞ