Mediator roles of flow experience in the relationship between store atmosphere and repurchase intention: A research on the furniture sector

The purpose of this study is; the aim is to examine the mediating role of store atmosphere and flow experience on repurchase intention. Based on the purpose, the effects of store atmosphere on consumers' repurchase decisions and the level of effect of flow experience on repurchase intention were investigated. Data were collected from furniture store customers. The data were analyzed using SSPS and AMOS programs. As a result of the analysis, it was determined that the store atmosphere had a positive effect on repurchase intention, and that there was a mediating effect between flow experience and repurchase intention.