User perception study on space design components in store spaces

The space components that makeup store spaces are the determining elements of store design and user perception. These factors create the ideal store interior by guiding users' perceptions based on their perceptions. In Turkey, retailing is an important field of work like other fields of interior architecture. However, it was noted that although this field of study seems to be widespread in Turkey, it is not adequately addressed in master's and doctoral theses and is not evaluated from various alternative perspectives. In this thesis, the concept of furniture components in in-store spaces is specifically discussed. In this context, all the basic and sub- disciplines that make up store spaces have been examined and the evolutionary process of the store concept from its early activity areas to the present has been examined. In addition to the components of store spaces, their basic layouts and the effects of the brand and identity relationship on user perception were emphasized. The main purpose of this study is to examine the relationship between interior design components and user perception. For this purpose, a comprehensive literature review was conducted. Survey data obtained from 15 users of a furniture store operating in Istanbul were analyzed. Descriptive graphs, evaluations, and explanatory and confirmatory data were analyzed and made with the data obtained. As a result of perceptual and behavioral investigations, it has been determined that all components among the interior aesthetic elements are effective on user perception and purchasing behavior. Keywords: Store, Space, Component, Perception, User Perception, Interior Design