Perception of privacy scale development study

Changes in people's lifestyles with modernization cause changes and transformations in the privacy perceptions of individuals. The aim of this thesis is to develop a comprehensive scale with validity and reliability to measure the privacy perception of individuals aged 18 and over, and after to measure the privacy perceptions of individuals with the developed scale. The first stage of the study consists of developing a 4-point Likert type scale, the second stage is the analysis of the data obtained from the application of the developed scale. 451 people participated in the first implementation of the developed scale. Exploratory Factor Analysis was performed using the data obtained from the first application, using the SPSS 24 program. As a result of the exploratory factor analysis, it was seen that the final scale consisted of 25 items under 5 factors, and the naming of the factors was made according to the properties of the loading items. The scale was applied to the second study group of 280 people and Confirmatory Factor Analysis was performed using the SPSS AMOS 26 program with the obtained data. According to the compliance analysis obtained from CFA, the scale structure consisting of 25 items with five factors was verified and as a result of the reliability study of the scale the Cronbach Alpha internal consistency reliability coefficient was calculated. 11 of the scale items need to be scored in reverse, and the high score obtained from the scale indicates that the individual has a high perception of privacy. In the second stage, statistical analysis of privacy perception was made according to the variables of gender, age group, educational status, marital status, employment status, religious belief and worshiping. The perception of privacy differs significantly only according to the variable of worshiping. It has been found that individual privacy perception differs significantly according to age and education. It has been found that the digital privacy perception varies according to gender, age and marital status. Spatial privacy perception was found to differ significantly according to age, marital status and worship. It was found that the perception of privacy regarding others and the perception of privacy in couple relationships differ significantly according to the variables of gender, age group, educational status, marital status, working status and worshiping. Keywords: Privacy, Perception Of Privacy, Scale Development